Migration, music and social relations on the NSW Far North Coast

This article explores urban-rural migration on the NSW Far North Coast (the ‘Northern Rivers’ region) and the emergence of popular music as a niche cultural industry. The various images of the NSW Far North Coast as a ‘lifestyle’ region, ‘alternative’ region and coastal retreat have attracted a diverse mix of exurban professionals, unemployed persons, youth subcultures and retirees, yet despite population growth, the region continues to suffer unemployment rates among the highest in Australia. Against this backdrop, popular music has emerged as a niche industry with linkages to cultural production in Sydney, Melbourne and overseas, and also an area of creative expression that interacts with, and mediates local social relations.