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Country-of-Origin Influence on Quality Perception of Products Sold in GCC Countries: A Case Study

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journal contribution
posted on 2024-11-13, 11:29 authored by Mokhtar M Metwally
This paper attempts to test the importance of country of origin in influencing the quality perception of products by GCC consumes.

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Citation

Metwally, M. M. (2005). Country-of-Origin Influence on Quality Perception of Products Sold in GCC Countries: A Case Study. Journal of International Marketing and Marketing Research, 30 (2), 55-65.

Pagination

55-65

Language

English

RIS ID

12612

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    Keywords

    CountryOriginInfluenceQualityPerceptionProductsSoldGCCCountriesCaseStudy

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    Copyright - All rights reserved

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