Corporate speak and “collateral recruitment”: surfing the student body

‘‘Corporate speak,’’ the language of neoliberalism, has for so long been integrated into higher education institutions that many academics greet new terms wanly with the tedium of overkill; academic practice is scrutinized and regulated through terms such as performance indicators, benchmarking, service providers, and clients. As part of a discursive field where ideological shifts continue to apply marketized frames of reference as neoliberalism tightens its grip, new terms and phrases are commonplace.