Aboriginal Community Controlled Health Organisations are taking a leading role in COVID‐19 health communication

Health communication during a health crisis, such as the COVID‐19 pandemic, is vital to reduce the impact on populations. To ensure the communication is effective, audience segmentation is required with specific resources that have been developed for each segment. In addition, the messages need to be clear, mutual trust between the communicator and the audience needs to be developed and maintained, and resources should focus on cultural values.1-3 The evidence around effective crisis communication indicates that it needs to be timely, clear, concise and appropriate to the target audience.1-6 Communication is particularly important for those at higher risk during the crisis,3, 5-11 such as people who are immunocompromised, the elderly, and Aboriginal and Torres Strait Islander people.7