A Daoist perspective of normative media practice: Profile interview: Shelton Gunaratne, Minnesota State University, Moorhead

Humanocentric theory of communication? Eastern cosmological notion of yin-yang, Daoism and media responsibility? How is Eastern philosophy relevant to continual efforts in the academe to lift the standards of journalism? These questions are tackled in The Dao of the Press: A Humanocentric Theory, Cresskill, NJ: Hampton Press, 2005. Eric Loo spoke with author and media academic Shelton Gunaratne at the Association of Education in Journalism and Mass Communication annual convention in Toronto in August 2004.