Visitor at-destination information search: a preliminary study

A pilot study involving 38 qualitative interviews of domestic and international visitors to New South Wales was conducted to gain preliminary, in-depth insights into the way visitors search for information when they are at the destination and the impact of new information and communication technologies (ICTs) on their search patterns, including their use of visitor information centres (VICs). The findings suggest that search patterns are very complex, combining many online and offline sources and much of the search indeed happens while at the destination. Visitors bring along a variety of technologies but still rely on printed materials, maps and VICs as they want unique, trustworthy and personalized information from local sources. VICs can play an important role in inspiring travellers and influencing their trip plans if they are conveniently located and provide knowledgeable, friendly staff who actively engages with the visitors.