The influence of magazine advertising on parents' nutrition ratings of food products for children

Childhood obesity currently affects approximately 22 million children under the age of five worldwide (Rochinni, 2002) and its increasing prevalence in developed nations makes it one of the most common nutritional problems among children (Sorof and Stephen, 2002). A study was conducted to investigate parents’ health-related perceptions for a series of magazine advertisements for commonly advertised and popular children’s food products. The study revealed that confusion exists among parents and this was most evident in relation to the energy content of food products. Parents are important due to the instrumental role they play in their child’s nutrition - both as decider and provider of the different types of foods that are consumed.