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The incorporation of Transformative Consumer Research principles within the 'Cancer Good News' social marketing project: A Case Study

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conference contribution
posted on 2024-11-13, 12:58 authored by Lyn PhillipsonLyn Phillipson, Julie HallJulie Hall, Leissa Pitts
Abstract presented at the World Social Marketing Conference, 19-21 April 2015, Sydney, Australia

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Citation

Phillipson, L., Hall, J. & Pitts, L. (2015). The incorporation of Transformative Consumer Research principles within the 'Cancer Good News' social marketing project: A Case Study. World Social Marketing Conference (pp. 21-21). Fuse Events.

Pagination

21-21

Language

English

RIS ID

103480

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    consumercasetransformativestudyincorporationcancergoodnewssocialmarketingprojectwithinprinciplesresearch

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    Copyright - All rights reserved

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