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The actual and imagined customer experiences of blood donation: A customer value perspective

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conference contribution
posted on 2024-11-17, 11:02 authored by Rebekah Russell-Bennett, Josephine Previte, Charmine Hartel, Geoffrey Smith, Nadia ZainuddinNadia Zainuddin
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Citation

Russell-Bennett, R., Previte, J., Hartel, C., Smith, G. & Zainuddin, N. (2016). The actual and imagined customer experiences of blood donation: A customer value perspective. American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference SERVSIG.

Parent title

American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference

Language

English

RIS ID

129480

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    business

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