Student Choice Criteria for Selecting an Indonesian Public University: A Preliminary Finding

This research aims to explore the factors that influence student choice in the selection of an Indonesian Public University. The research design is conducted by mixed-method approach. For the first phase, semi-structured and focus-groups interviews were carried out with the same cohort of 48 first-year undergraduate students in five Indonesian public universities. Preliminary results revealed 25 choice criteria for selecting a university considered by Indonesian students. Finally, implications and recommendations are presented.