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Revitalizing forgotten place brands through TC. The case of The Old London Underground Company

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conference contribution
posted on 2024-11-13, 17:33 authored by Melodena Balakrishnan
Abstract of paper presented at Touring Consumption: International Conference 2013, Karlsruhe, Germany.

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Citation

Balakrishnan, M. (2013). Revitalizing forgotten place brands through TC. The case of The Old London Underground Company. Touring Consumption: International Conference (p. 1). Germany: Karlshochschule International University.

Language

English

RIS ID

91845

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