University of Wollongong
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Motivating corporate social responsibility in the supply chain

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conference contribution
posted on 2024-11-16, 13:05 authored by Shaun Powell, Mark Davies, Helen-Jane Shearer
There is a relative paucity of studies in relation to Corporate Social Responsibility (CSR) focused upon the ‘upstream’ components of the supply chain (business-to-business) hence our research investigates upstream CSR activities and their underlying motives using case studies from 5 UK industries. Findings indicate that whilst companies recognise the need to cover a range of CSR issues in their supply chain, motives vary plus only those aspects seen to have strategic implications will be allocated resources in any significant manner.

History

Citation

Powell, S. M., Shearer, H. & Davies, M. (2009). Motivating corporate social responsibility in the supply chain. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-7). Melbourne, Australia: Australian & New Zealand Marketing Academy.

Parent title

Australian and New Zealand Marketing Academy Conference

Pagination

1-7

Language

English

RIS ID

29999

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