University of Wollongong
Browse

It's only scary if it's about me or my child: Different responses to emotional appeals targeting asthma awareness

Download (190.93 kB)
conference contribution
posted on 2024-11-13, 16:17 authored by Sandra JonesSandra Jones, Samantha ReisSamantha Reis, Karen Larsen-Truong
Abstract presented at Australian and New Zealand Marketing Academy Conference, Adelaide, 3-5 Dec 2012

History

Citation

Jones, S. C., Reis, S. L. & Larsen-Truong, K. M. (2012). It's only scary if it's about me or my child: Different responses to emotional appeals targeting asthma awareness. In R. Lee (Eds.), Australia New Zealand Marketing Academy Conference 2012: Proceedings (pp. 1-1). Ehrenberg-Bass Institute for Marketing Science: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University.

Pagination

1-1

Language

English

RIS ID

78494

Usage metrics

    Categories

    Keywords

    aboutifscaryawarenessonlyasthmatargetingappealsemotionalresponsesdifferentchildmyme

    Licence

    Copyright - All rights reserved

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC