Flydubai- moving aggressively to dominate sector

Flydubai was launched on June 01, 2009 with the vision and courage of the Government of Dubai and developers who continued to invest during the economic crisis. In a short span of two years, this airline has achieved a 200 percent increase in passengers, 78 percent increase in the number of flights, 100 percent increase in aircraft and 150 percent increase in routes. This study explores how a company’s strategic vision and appropriate moves can help in turning theories on paper into a reality even during the worst phase of recession.