University of Wollongong
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Do you feel financially secured? The investigation of economic indicators of financial well-being

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conference contribution
posted on 2024-11-13, 14:47 authored by Tommy Hsu, Wing Yin Leona Tam, Ryan T Howell
The economy has been in downward movement in the past few years in the United States as well as different parts of the world. Consumers' financial situations have been found to influence their purchase behaviors. While some personal finance experts blame consumers' (lack of) spending plans for their financial situations, others suggest that consumers' perception of their financial standing influences their purchase plans. Using a nationwide large scale survey study, we examined the value of applying economic indicators as proxy measure of financial well-being. Instead of income or debts, wealth was found to be the most important economic indicator of financial well-being.

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Citation

Hsu, T., Tam, W., Howell, R. T. et al (2015). Do you feel financially secured? The investigation of economic indicators of financial well-being. AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World (pp. 1-14). United States: American Marketing Association ( AMA ).

Pagination

1-14

Language

English

RIS ID

103162

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