Different usage profiles for listeners of music delivered via interactive television, free-to-air radio, and personal music collections

This study examines the audience profile and usage patterns of interactive cable/satellite audio (ICSA) listeners and compares them with listeners of free-to-air radio (FTA) and personal music collections(PMC). A survey of ICSA users in Australia reveals that heavy users of ICSA are also likely to be heavy users of FTA and PMC. However, ICSA listeners are significantly older than FTA or PMC listeners and prefer music formats different to those reflected in radio audiences and CD sales.