Developing and implementing a sun protection intervention that resonates with adolescents

This presentation focuses on the development and testing of a communication campaign, which was part of a comprehensive intervention implemented in a New South Wales, Australia community. The aim was to position sun protection as an appearance- and health- enhancing behavior that fits easily within the lifestyle of adolescents and young adults. The process evaluation suggested the campaign was well-received among adolescents and that re-branding sun protection as an appearance-enhancing (rather than cancer-preventing) behavior worked.