Determinants of RFID Technology Adoption Intention in the Saudi Retail Industry: an Empirical Study

Drawing both on innovation diffusion theory and Radio frequency identification (RFID) technology, this paper assesses the influence of a set of determinants on the intention of Saudi Arabian retail firms to adopt RFID technology. In this study, a two-phase, multi-method approach was used. In the first phase, an interview-based case study was used, while in the second phase, we conducted a survey to gather data from 7 large retailers in Saudi Arabia. Our findings indicate that while the RFID relative advantage, the top management support and information intensity do not have any influence on the intention of Saudi Arabia retail firms adoption for RFID technology, the firm technology competence, competitive pressure and social issues do impact on their adoption intention. The results of the study and related implications contribute to extend knowledge and ideas on the role of RFID technology in the retail industry, with a specific focus on the Kingdom of Saudi Arabia.