Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem

Domestic tourism in Australia is in decline. This is particularly the case with young Australian travellers (YATs) who seem to prefer to travel overseas rather than consume domestic tourism experiences. This paper first provides an overview of theories of destination choice which concludes that such models may be inadequate in understanding destination choice on the part of YATs. A conceptual model of destination choice which examines the potential importance of and relationships between ritual, ritual inversion, and fashion is presented, following which an agenda for research is proposed.