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Customer Relationship Management: Are Companies Getting Divorced From Reality?

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conference contribution
posted on 2024-11-13, 17:46 authored by Melodena Balakrishnan, Lien Els
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Citation

Balakrishnan, M. & Els, L. 2008, 'Customer Relationship Management: Are Companies Getting Divorced From Reality?', 2008 Oxford Business & Economics Conference; St Hugh's College, Oxford, OBEC, UK,

Language

English

RIS ID

29281

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    Keywords

    divorcedcompaniesmanagementrealitycustomergettingrelationship

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    Copyright - All rights reserved

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