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Critical social marketing: assessing the impact of alcohol marketing on youth drinking

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conference contribution
posted on 2024-11-13, 18:41 authored by Ross Gordon, Fiona Harris, Anne Marie Mackintosh
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Citation

Gordon, R., Harris, F. & Mackintosh, A. (2009). Critical social marketing: assessing the impact of alcohol marketing on youth drinking. Australia and New Zealand Marketing Academy Conference

Language

English

RIS ID

41659

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    Keywords

    marketingassessingcriticalimpactdrinkingalcoholyouthsocial

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    Copyright - All rights reserved

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