Creating value from business analytics systems: a process-oriented theoretical framework and case study

Business analytics can potentially create value and improve competitive advantage for firms. We argue that dynamic and operational capabilities, enabled by business analytics technology, lead to improved firm performance. We develop a process-oriented theoretical framework that explains how dynamic and operational capabilities interact over time to create value. We use the framework to explain how business value was achieved from business analytics systems in a case study at a financial institution. A number of implications of the study are discussed and suggestions for future work are provided.