CSR practices in BIMB: factors and benefits

Purpose - Most companies are now looking forward to manage CSR initiatives in a strategic way. However, the process of managing such initiatives is still a black box in academic literature. Therefore, the purpose of this study is to gain insights into the practices and management of CSR initiatives in Bank Islam Malaysia Berhad (BIMB) as well as to understand the factors and benefits of engaging and sustaining such activities. Design/methodology/approach - By using case study approach, a group of key players in planning, implementing and also recipients of CSR initiatives were interviewed. In addition, some in-field observations on CSR events as well as documentation analysis were employed to propose a framework on CSR management process in Islamic perspective. Findings - The study suggests that the CSR practices have been shifted to systematic approach and are well planned. These interesting findings provide an avenue to draw a conceptual framework in managing CSR initiatives. Commitments and supports from all members in the bank are among the factors that improve the image of the bank and also for the long term sustainability.