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An examination of professional services quality as a mediator between interpersonal communication and repurchase intention

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conference contribution
posted on 2024-11-16, 11:32 authored by Laszlo Kirchmajer, Paul G Patterson
This study examines the role of service quality (SQ) as a mediator between interpersonal communications and repurchase intention in the context of the relationship an individual client has with their personal financial adviser. A new multidimensional scale for interpersonal communications is developed and tested. Three dimensions were identified as: Communications clarity (five items), Social communications (four items), and Information provision (seven items). The results show the communications dimensions play a central role in sharing perceptions of service quality (SQ) and thus repurchase intentions.

History

Citation

Kirchmajer, L. & Patterson, P. (2005). An examination of professional services quality as a mediator between interpersonal communication and repurchase intention. In S. Purchase (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 110-117). Fremantle, Australia: Australian and New Zealand Marketing Academy.

Parent title

Australian and New Zealand Marketing Academy Conference

Pagination

110-117

Language

English

RIS ID

12428

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