User Generated Content: time to consider the ethical conundrums as well as the opportunities

Local police confirm there is an active shooter situation in a shopping centre... User-generated content is going to be the only source of content before your crews can get there. A producer identifies someone in the shopping centre. You can see that they have a good vantage point because they’ve already tweeted a photo of what looks like bodies on the ground. If verified this would be the first image from inside. How do you proceed?"