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Unintended effects of planning in goal striving: substitution and amplification

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posted on 2024-11-13, 11:37 authored by Wing Yin Leona Tam, Jelena Spanjol, José Antonio Rosa
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Citation

Tam, L., Spanjol, J. & Rosa, J. Antonio. (2015). Unintended effects of planning in goal striving: substitution and amplification. In B. Schmitt & L. Lee (Eds.), The Psychology of the Asian Consumer (pp. 33-39). United Kingdom: Routledge.

Pagination

33-39

Language

English

RIS ID

101712

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    Keywords

    strivingsubstitutiongoalplanningeffectsunintendedamplification

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    Copyright - All rights reserved

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