Strategic approach to operations management

Learning objectives After reading this chapter you should be able to: understand and interpret the concept of operations as part of organisational strategy and related analytical perspectives understand and interpret the notion of competitive advantage and the nature of generic competitive strategies pursued by organisations understand and appreciate the strategic role of the operations function and its contribution to the sustainable competitive advantage of the organisation understand and describe the role of competitive priorities in operationalising strategy discuss the concept of trade-offs as applied to key decisions and actions regarding the operations structure and infrastructure of an organisation demonstrate your ability to apply the conceptual understanding developed as above to support managerial decisions and actions.