Pimp My Ride: mapping vernacular creativity in an industrial city

This case study reveals how a researcher mapped a creative industry sector - custom car designing in Wollongong - and made it 'visible'. It outlines a process of responsive engagement with youth that revealed a skilled and economic scene that challenges standard conceptions of artistic expression. 'Cruising' with youth and plotting their sites of activity using Google Maps identified an extensive, largely overlooked market and encouraged a renewed discussion about what constituted the city's creative strengths and assets.