Asia Pacific Media Educator


Inevitable conflicts occur in establishing appropriate standards for journalism education. The professional community has specific goals in mind, usually calling for pragmatic, hands-on preparation for the practice of journalism. The academic community strives to accommodate professional demands but also has—or should have—as its mission to provide students with experiences that will help them in life-long career pursuits and to produce scholarship that enhances journalistic performance as well as society as a whole. The author maintains that professional and academic communities have different missions yet share some of the same goals. Drawing largely on the experience of the United States, the author argues against the wholesale adoption of the U.S. model of journalism education and for the establishment of the academy as the primary agent in journalism education. The author offers several proposals and considerations in the negotiating process between the profession and the academy in achieving shared goals.