Asia Pacific Media Educator


This study identifies the factors that influence the patterns and perceptions of e-mail usage among students in a Philippine university. The results indicate that the medium appears to be used primarily for social, rather than academic, purposes. The age of e-mail accounts, frequency and length of log-ins were found to be significantly related to students' e-mail use. The analysis of perceptions of media appropriateness for various communication activities indicate some support for the hierarchy suggested by social presence and media richness theories. Email was highly ranked for exchanging information and for staying in touch. Novelty, access, and faculty issues related to using e-mail as a tool for discussion and feedback are discussed.