The marketing of wagering on social media: An analysis of promotional content on YouTube, Twitter and Facebook

Authors

Samantha L. Thomas, University of WollongongFollow
Amy Bestman, University of WollongongFollow
Hannah Pitt, University of WollongongFollow
Emily Deans, University of WollongongFollow
Melanie J. Randle, University of WollongongFollow
Melissa Stoneham, Public Health Advocacy Institute
Mike Daube, Public Health Advocacy InstituteFollow

RIS ID

103665

Publication Details

S. Thomas, A. Bestman, H. Pitt, E. Deans, M. Randle, M. Stoneham & M. Daube, The marketing of wagering on social media: An analysis of promotional content on YouTube, Twitter and Facebook (Victorian Responsible Gambling Foundation., Victoria, Australia, 2015).

Link to publisher version (URL)

https://www.responsiblegambling.vic.gov.au/__data/assets/pdf_file/0020/24923/Thomas_SL-The_-marketing_of_wagering_on_social_media_Oct_2015.pdf

Abstract

Social media is increasingly used as a platform to promote products and services. Research on tobacco and alcohol has shown the extent to which dangerous consumption industries are moving from traditionally highly regulated media platforms, such as television, to marketing channels that are not subject to existing government regulation, and which governments appear much more reluctant to regulate.