The marketing of wagering on social media: An analysis of promotional content on YouTube, Twitter and Facebook
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Social media is increasingly used as a platform to promote products and services. Research on tobacco and alcohol has shown the extent to which dangerous consumption industries are moving from traditionally highly regulated media platforms, such as television, to marketing channels that are not subject to existing government regulation, and which governments appear much more reluctant to regulate.
S. Thomas, A. Bestman, H. Pitt, E. Deans, M. Randle, M. Stoneham & M. Daube, The marketing of wagering on social media: An analysis of promotional content on YouTube, Twitter and Facebook (Victorian Responsible Gambling Foundation., Victoria, Australia, 2015).