Measuring Mobile Portal User Satisfaction

67.201

Abstract: With the rapid advancement of mobile technology, smart devices have challenged the extant research concerned with time and space. Based on a user’s specific interests, mobile portals allow quick and easy access anywhere, anytime to a world of data, applications and services. Whilst this provides an enhanced, dynamic and personalized user experience, knowing how satisfied users are with their mobile portal is crucial to understanding users’ needs, identifying important factors that can be used to improve existing mobile portals and enhancing Information Technology (IT)-related business value. The study extends research knowledge about user satisfaction to the context of mobile portals. Secondly it contributes knowledge regarding post-adoption mobile portal user satisfaction. Thirdly, the research contributes a new reliable and valid instrument to measure user satisfaction with mobile portals – a contribution to the IS research stream concerned with measurement.