Drink beer to save the planet

Authors

Lauren Barfield, University of Wollongong
Chris Mallate, University of Wollongong
Rachel Boyle, University of Wollongong
Laurelle Metusela, University of Wollongong
Barnaby Bartlett, University of Wollongong

Abstract

This student poster display example considers the ethics of the marketing of the “Cascade Green” beer in Australia. Issues considered include the ethics of marketing beer, the environmental impacts of the beers marketing and packaging and a reflection upon the societal impacts of the product.

Recommended Citation

Barfield, Lauren; Mallate, Chris; Boyle, Rachel; Metusela, Laurelle; and Bartlett, Barnaby, Drink beer to save the planet, Australasian Accounting, Business and Finance Journal, 3(3), 2009.