Degree Name

Master of Arts (Hons.)


Department of Science and Technology Studies


Since 1987 the Greenpeace operation in Australia has evolved from a financially bankrupt and relatively obscure organisation into one of the most prominent pressure groups affiliated with the mainstream environmental movement. An analysis of this transition must acknowledge the unique service that Greenpeace provides and the dynamics involved in the organisation's three year program of acute restructuring. Greenpeace can be perceived as an 'information services organisation' that has implemented initiatives designed to secure greater control over the acquisition, organisation and dissemination of information about both environmental issues and financial supporters. To facilitate this process Greenpeace has demonstrated a willingness to invest in computer and telecommunication technologies. The shaping and impact of a technological infrastructure have been influenced by Greenpeace's information needs as a pressure group, company and actor within a social movement.