Year

1993

Degree Name

Doctor of Philosophy

Department

Department of Management

Abstract

The purposes of this research are: (a) to examine the antecedents of loyalty patronage behaviour, (b) to exannine the consequences of store image and store image congruity with loyalty patronage behaviour, and (c) to contribute to the limited studies of the customer-management dyad in retailing, especially in the context of a non-western setting.

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