Developing and implementing a sun protection intervention that resonates with adolescents

Authors

Sandra C. Jones, University of WollongongFollow
Keryn Johnson, University of WollongongFollow
Joanne Telenta, University of WollongongFollow
Jeffrey Thom, University of WollongongFollow
Donald C. Iverson, University of WollongongFollow

RIS ID

75154

Publication Details

S. C. Jones, K. Johnson, J. Telenta, J. Thom & D. Iverson (2011). Developing and implementing a sun protection intervention that resonates with adolescents. Presented at The 5th Annual National Conference on Health Communication, Marketing, and Media, Atlanta, Georgia, August 9-11, 2011.

Abstract

This presentation focuses on the development and testing of a communication campaign, which was part of a comprehensive intervention implemented in a New South Wales, Australia community. The aim was to position sun protection as an appearance- and health- enhancing behavior that fits easily within the lifestyle of adolescents and young adults. The process evaluation suggested the campaign was well-received among adolescents and that re-branding sun protection as an appearance-enhancing (rather than cancer-preventing) behavior worked.

Grant Number

ARC/LP0883330

Additional Grant Number

http://purl.org/au-research/grants/ARC/LP0883330