Don't let the sun get under your skin: Targeting adolescent sun protection with a novel social marketing campaign

Authors

Sandra C. Jones, University of WollongongFollow
Keryn Johnson, University of WollongongFollow
Joanne Telenta, University of WollongongFollow
Jeffrey A. Thom, University of WollongongFollow
Melinda Williams, University of WollongongFollow
Don Iverson, University of WollongongFollow
Peter Caputi, University of WollongongFollow

RIS ID

87339

Publication Details

Jones, S. C., Johnson, K., Telenta, J., Thom, J. A., Williams, M., Iverson, D. & Caputi, P. (2013). Don't let the sun get under your skin: Targeting adolescent sun protection with a novel social marketing campaign. In G. Hastings & C. Domegan (Eds.), Social Marketing: From Tunes to Symphonies (pp. 304-310). Abingdon, United Kingdom: Routledge.

Abstract

The adolescent demographic is signifi cantly different in how it perceives and performs sun protection; it therefore needs interventions which acknowledge this difference, developing messages and strategies to minimize the barriers to sun protection and providing salient benefi ts that can be realized in the short rather than long term.