Title

Internet filters and entry pages do not protect children from online alcohol marketing

RIS ID

87333

Publication Details

Jones, S. C., Thom, J. A., Davoren, S. & Barrie, L. (2014). Internet filters and entry pages do not protect children from online alcohol marketing. Journal of Public Health Policy, 35 (1), 75-90.

Abstract

We review programs and policies to prevent children from accessing alcohol marketing online. To update the literature, we present our recent studies that assess (i) in-built barriers to underage access to alcohol brand websites and (ii) commercial internet filters. Alcohol websites typically had poor filter systems for preventing entry of underage persons; only half of the sites required the user to provide a date of birth, and none had any means of preventing users from trying again. Even the most effective commercial internet filters allowed access to one-third of the sites we examined.

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Link to publisher version (DOI)

http://dx.doi.org/10.1057/jphp.2013.46