Why read online news? The structural relationships among motivations, behaviors, and consumption in South Korea
RIS ID
80954
Abstract
Using cross-sectional data (N = 811) implemented by the Korea Information Society Development Institute, this study investigated the effects of online users’ motivations (information-seeking, entertainment, and social utility) for reading online news on their online news usage and consumption in South Korea. Consistent with our predictions, the motivations were associated with in-depth reading. Our findings also indicated that in-depth reading mediated the association between the motivations for using and the actual use of online news, whereas interactions and source-checking did not mediate the relationship. The implications of the study and recommendations for future research directions are also discussed.
Publication Details
You, K. Han., Lee, S. Allison., Lee, J. & Kang, H. (2013). Why read online news? The structural relationships among motivations, behaviors, and consumption in South Korea. Information, Communication and Society, 16 (10), 1574-1595.