Title

Summary of Rossiter's article on 'forms of marketing knowledge'

RIS ID

8064

Publication Details

Jones, S. C. (2002). Summary of Rossiter's article on 'forms of marketing knowledge'. Marketing Theory, 2 (4), 333-337.

Abstract

Commentary on What Is Marketing Knowledge?: Stage I: forms of marketing knowledge, John R. Rossiter, Marketing Theory 2001 1: 9

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Link to publisher version (DOI)

http://dx.doi.org/10.1177/147059310200200402