Summary of Rossiter's article on 'forms of marketing knowledge'

Authors

Sandra C. Jones, University of WollongongFollow

RIS ID

8064

Publication Details

Jones, S. C. (2002). Summary of Rossiter's article on 'forms of marketing knowledge'. Marketing Theory, 2 (4), 333-337.

Abstract

Commentary on What Is Marketing Knowledge?: Stage I: forms of marketing knowledge, John R. Rossiter, Marketing Theory 2001 1: 9