Publication Details

Marceau, J., Cook, N., Dalton, B. & Wixted, B. (2002). Selling solutions: Emerging patterns of product-service linkage in the Australian economy. Australian expert group in industry studies.


The focus of the study reported here is the different forms of service provision strategies appearing across the Australian economy. Specifically, the study looks at the various ways in which firms link products and services, whether in single packages or other forms. What we found led us to question the common notion that 'manufacturing matters, but services succeed'. The data gathered show how many firms in both manufacturing and service industries are putting together products and services into 'packages', suggesting the need for a broader review of how a service-rich economy may work at firm level.