Title

Developing sun protection messages that resonate with adolescents

RIS ID

75145

Publication Details

Jones, S. C., Telenta, J. & Iverson, D. (2010). Developing sun protection messages that resonate with adolescents. In R. Russell-Bennett & S. Rundle-Thiele (Eds.), International Nonprofit and Social Marketing Conference (pp. 96-99). Queensland: Faculty of Business, Queensland University of Technology.

Abstract

Australia has the highest incidence of skin cancer in the world, outnumbering all other forms of cancer by more than 3 to 1. Adolescents engage in fewer sun protective strategies than adults (Dobbinson and Hill, 2004); and sun protective behaviours among Australian adolescents are worsening (Livingstone and White, 2003; Beckmann and Conor, 2004). The decline begins in pre-adolescence, troughs around 15 to 17 years, and improves with the move into young adulthood (Coogan et al., 2001; Sjoberg et al., 2004; Schofield and Freeman, 2001).

Grant Number

ARC/LP0883330

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