Developing sun protection messages that resonate with adolescents
RIS ID
75145
Abstract
Australia has the highest incidence of skin cancer in the world, outnumbering all other forms of cancer by more than 3 to 1. Adolescents engage in fewer sun protective strategies than adults (Dobbinson and Hill, 2004); and sun protective behaviours among Australian adolescents are worsening (Livingstone and White, 2003; Beckmann and Conor, 2004). The decline begins in pre-adolescence, troughs around 15 to 17 years, and improves with the move into young adulthood (Coogan et al., 2001; Sjoberg et al., 2004; Schofield and Freeman, 2001).
Grant Number
ARC/LP0883330
Additional Grant Number
COinS
Publication Details
Jones, S. C., Telenta, J. & Iverson, D. (2010). Developing sun protection messages that resonate with adolescents. In R. Russell-Bennett & S. Rundle-Thiele (Eds.), International Nonprofit and Social Marketing Conference (pp. 96-99). Queensland: Faculty of Business, Queensland University of Technology.