RIS ID

92108

Publication Details

Birtchnell, T. (2012). All hail Jugaad? Understanding the latest management fad from India. The Conversation, 14 August 1-2.

Abstract

What do India’s huge blackouts this month have to do with the latest fad for CEOs? Forget guanxi, the Chinese art of networking; forget the Japanese-inspired disciplinary regime, the Six Sigma way. The latest fad to hit the CEO conference circuit is the Indian notion of jugaad. Its supporters include, amongst others, Saatchi and Saatchi’s CEO Worldwide Kevin Roberts. Borrowing a term for the cobbled-together cars the rural poor drive, this new “Indian way” means throwing out all of the complex and costly organisational burdens that clog up smooth and seamless business: occupational health and safety and risk management just for starters. But is jugaad all rosy?

Link to publisher version (URL)

http://theconversation.com

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