'MasterChef' and Everyday Australia: Reception Amongst First- and Second-Generation Migrants'
In contemporary middle-class Australia, it wouldn’t be going too far to suggest that the brand MasterChef Australia, its three hosts cum judges (Gary Mehigan, Matt Preston and George Calombaris) and many of its contestants and winners are household names. With an established history of popular food media and personalities in the country prior to MasterChef’s arrival in 2009, perhaps this doesn’t come as a surprise. The series was not just successful in gaining more international traction than the original British MasterChef from which the format was adapted, but it also managed to obtain a sizeable audience for a prime-time cooking show.
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