Title

Marketing bait (2012) using SMART data to identify e-guanxi among Chinas Internet Aborigines

RIS ID

103865

Publication Details

Yecies, B., Yang, J., Berryman, M. J. & Soh, K. (2015). Marketing bait (2012) using SMART data to identify e-guanxi among Chinas Internet Aborigines. In N. Mingant, C. Tirtaine & J. Augros (Eds.), Film Marketing into the Twenty-First Century (pp. 132-146). London United Kingdom: British Film Institute - Palgrave. http://www.palgrave.com/page/detail/film-marketing-into-the-twenty-first-century-nolwenn-mingant/?sf1=barcode&st1=9781137443120 2015

Abstract

The emergent field of digital humanities in an interdisciplinary arena for studying the evolution ofj the arts and humanitis in an increasingly interconnected and globalised world.

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