Marketing bait (2012) using SMART data to identify e-guanxi among Chinas Internet Aborigines

Authors

Brian Yecies, University of WollongongFollow
Jie Yang, University of WollongongFollow
Matthew J. Berryman, University of WollongongFollow
Kai Ruo Soh, University of WollongongFollow

RIS ID

103865

Publication Details

Yecies, B., Yang, J., Berryman, M. J. & Soh, K. (2015). Marketing bait (2012) using SMART data to identify e-guanxi among Chinas Internet Aborigines. In N. Mingant, C. Tirtaine & J. Augros (Eds.), Film Marketing into the Twenty-First Century (pp. 132-146). London United Kingdom: British Film Institute - Palgrave. http://www.palgrave.com/page/detail/film-marketing-into-the-twenty-first-century-nolwenn-mingant/?sf1=barcode&st1=9781137443120 2015

Abstract

The emergent field of digital humanities in an interdisciplinary arena for studying the evolution ofj the arts and humanitis in an increasingly interconnected and globalised world.