Title

2004 (Bowie vs Mashup)

RIS ID

102523

Publication Details

Moore, C. L. (2015). 2004 (Bowie vs Mashup). In T. Cinque, C. L. Moore and S. Redmond (Eds.), Enchanting David Bowie: Space / Time / Body / Memory (pp. 153-168). United States: Bloomsbury Publishers.

Additional Publication Information

ISBN: 9781628923063

Abstract

The aim of this chapter is to revisit the 'mashup' competition David Bowie conducted as part of the promotional strategies for the North American leg of his 'A Reality Tour' in early 2004. In order to understand Bowie's relationship to the remix subculture of the mashup, the investigation follows two lines of inquiry connected to the observation of Bowie as a bricoleur.

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