2004 (Bowie vs Mashup)
Additional Publication Information
The aim of this chapter is to revisit the 'mashup' competition David Bowie conducted as part of the promotional strategies for the North American leg of his 'A Reality Tour' in early 2004. In order to understand Bowie's relationship to the remix subculture of the mashup, the investigation follows two lines of inquiry connected to the observation of Bowie as a bricoleur.
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