Since the late 1990s the popularity of the popular Malay cult novels in Malaysia has grown enormously. Writers of the popular cult novels such as Ramlee Awang Murshid, who were sidelined at one time, began to attract the attention of literary critics. They form the new wave of young writers who are becoming popular very quickly, taking advantage of a new segment of readers born in a society dominated by commercialism, urbanisation and technology. Popular Malay authors who write cult novels have also taken advantage of developments in information and communication technology that enhance the popularity of their works.
Aziz, Sohaimi Abdul, The development of the popular malay cult novel, Kunapipi, 32(1), 2010.