Consumer engagement is not a new term or concept. However its importance and benefits have been gaining increasing attention and application worldwide. Consumer engagement commonly means having consumers involved in a process. This can be for a variety of reasons – such as policy, program, product and service development or for political purposes. The aim of consumer engagement is to involve the consumer – whether you are planning a new health service, developing a new program, building a new highway or testing a new toothpaste. The core of consumer engagement is that the consumer is engaged, consulted or participating. They are part of the development, planning or decision-making process.
White, R., "The Asthma Foundation NSW and Consumer Engagement" (2008). Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings. Paper 8.